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Browsing by Author Kaur, Jaspreet
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Showing results 1 to 6 of 6
Issue Date
Title
Author(s)
2025
Assessing the effect of mindful consumption towards residents’ well-being with the mediation of brand loyalty and self-brand connection in tourism
Kaur, Jaspreet
;
Sharma, Ruchika
2023-12
Consumer behavior in the metaverse
Kaur, Jaspreet
2023-08
Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers
Kaur, Jaspreet
2024
Impact of Digital Storytelling on Improving Brand Image Among Consumers
Kaur, Jaspreet
2023-08
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic.Â
Kaur, Jaspreet
2023-07
Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants
Kaur, Jaspreet
