Browsing by Author Sharma, Ruchika
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
| 2025 | Assessing the effect of mindful consumption towards residents’ well-being with the mediation of brand loyalty and self-brand connection in tourism | Kaur, Jaspreet; Sharma, Ruchika |
| 2021 | Impact of short-lived content on brand love and purchase intention of generation Z | Sharma, Ruchika; Nagdev, Kritika |
| 2023-11 | Impact of spirituality, culture, behaviour on sustainable consumption intentions | Saxena, Noopur; Sharma, Ruchika |
| 2024-02 | Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality | Sharma, Ruchika; Nagdev, Kritika |
| 2021 | Organisation Pursuit Intention Through Perceived Employer Brand, Person Organisation Fit and Perceived Organisational Prestige | Sharma, Ruchika |
| 2025 | Will I virtually try and buy? – exploring the adoption of virtual fitting rooms through the lens of perceived value, risk, and consumer characteristics | Sharma, Ruchika |
