Browsing by Author Sharma, Ruchika
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2021 | Impact of short-lived content on brand love and purchase intention of generation Z | Sharma, Ruchika; Nagdev, Kritika |
| 2023-11 | Impact of spirituality, culture, behaviour on sustainable consumption intentions | Saxena, Noopur; Sharma, Ruchika |
| 2024-02 | Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality | Sharma, Ruchika; Nagdev, Kritika |
| 2021 | Organisation Pursuit Intention Through Perceived Employer Brand, Person Organisation Fit and Perceived Organisational Prestige | Sharma, Ruchika |
