A Review on: Data Mining for Telecom Customer Churn Management

Abstract

Customer acquisition and retaining those customers is a matter of concern for all companies and the same applies for telecom sector too. So customer churn is an important area of concern. This research work aims at carryinging out a literature review for the past decade reviewing around 50 research papers in the area of telecom churn with two perspectives: mining technique applied and publication year. Such a survey will be a help to the telecom service providers in determining the appropriate model to identify the prospective churners and accordingly framing the marketing strategies for different customer groups, to reduce the rate of customer turnover.