Shaping the "New Normal": Google and Facebook's Business Models in the Digital Era

Abstract

The digital era has ushered in unprecedented interconnectedness, where every online interaction leaves a data trail. In this new normal, businesses leverage analytics, with tech giants like Google and Facebook leading the data intensive revolution. While media giants contribute to global marketplaces, concerns arise about the impact of media concentration on cultural diversity and political pluralism. As technology evolves, the Internet supports content providers, and giants like Google and Facebook significantly shape the media landscape. Despite claims of positive impact, questions persist about the dominance of these tech giants in the digital infrastructure. The study undertaken will help to understand the economic impact and societal implications of Google and Facebook’s business models. Identifying challenges, mitigation methods and solutions for a responsible “new normal. The study is review based study which covers data from secondary source.