PGDM Capstone Project Report
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Collection's Items (Sorted by Submit Date in Descending order): 1 to 10 of 10
| Issue Date | Title | Author(s) |
| 2024 | Understanding Consumer Perception Of Fashion Brands- Zara, H&M, Uniqlo and Mango | Malik, Tanushree; Mehta, Smriti |
| 2024 | Fundamental Analysis on Indian Pharmaceutical Company - CIPLA | Gupta, Riddhi; Goyal, Shhivam |
| 2024 | Analysing Consumer Perspectives: A Comparative Study of Digital Payment Platforms | Kaur, Gurveen; Kaur, Jasmeet |
| 2024 | Impact of Digital Payments on Household Sentiments - Evidence from India | Gupta, Aditi; Gupta, Khyati |
| 2024 | Understand The Impact of Packaging In Food Delivery on Consumer Buying Behaviour | Jain, Ketan; Adhikari, Komal |
| 2024 | Impact of Behavioural Finance on Investment Decision Making: A Systematic Literature Review and Future Research Directions | Chaubey, Isha; Garg, Kanishka |
| 2024 | Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Delhi | Chaudhary, Ankit; Batra, Priyanshi |
| 2024 | Role of Green Marketing Strategies in determining Consumer Purchase Intentions | Bansal, Himani; Jain, Kishan |
| 2024 | Neuromarketing Business Applications: A Systematic Literature Review and Future Research Directions | Sharma, Kritika; Lohia, Muskan |
| 2024 | Investigating factors influencing customer response to marketing campaigns : A retail perspective | Chawla, Angiras |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 10 of 10
