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Collection hits:
Collection Name
MCA 3rd Semester 2024
Emerald Indian eCases
Item hits:
Issue DateTitleAuthor(s)
2024Artificial Intelligence in Digital MarketingSharma, Rattan
2024Impact of Digital Storytelling on Improving Brand Image Among ConsumersKaur, Jaspreet
2025Will I virtually try and buy? – exploring the adoption of virtual fitting rooms through the lens of perceived value, risk, and consumer characteristicsSharma, Ruchika
2025Assessing the effect of mindful consumption towards residents’ well-being with the mediation of brand loyalty and self-brand connection in tourismKaur, Jaspreet; Sharma, Ruchika
2024MCA 3rd Semester 2024MCA 3rd Semester 2024
2024Emerald Indian eCaseEmerald Indian eCase
2019ISRO's Magnificent Women and Their Flying Machines India's Mission to Mars and the MoonVaid, Minnie

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Author
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  • 96 Delhi School of Business
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  • 33 Springer Open
  • 20 Taylor and Francis
  • 19 GGIPU
  • 17 Oxford University Press
  • 15 Vivekananda, Swami
  • 13 Salpekar, Rashmi
  • 9 Chhabra, Meghna
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  • 29 Computer Science
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  • 24 Economics
  • 22 Biography
  • 22 Business Management
  • 22 Machine Learning
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  • 19 Mathematics
  • 17 AI
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